Totally Crazy Upsell for Vanguard Bartenders

$5 Upsell Produces 400% Margin & Creates Marketing Buzz!

Bill Broadbent
3 min readJul 13, 2020

Half-past midnight, Alec noticed the “Scorp-It” table card that offered a Real Manchurian Scorpion added to a cocktail and lit on fire for $5. He dared Tom to join him, and the two bought a couple of Flaming Scorpion Cocktails.

The bartender didn’t just hand them the drinks with a scorpion on top; he performed a bit of theater. Before he placed the scorpions on the cocktails, he showed Alec and Tom how the scorpion glowed in his hand under a blacklight. Scorpions naturally glow an eerie blue/green color.

The people around them noticed Alec and Tom’s reaction. So, by the time the bartender was ready to add the scorpion to the cocktail, a dozen people were watching.

The bartender added the scorpions to top of the cocktails, poured some liquor over them, and lit ’em on fire.

The gasp caught the attention of the whole bar.

Alec and Tom were on the spot. It’s definitely a mental challenge. They waited for the flames to go out and the scorpions to cool down. Then, together, bravely, They Ate The Scorpion! The whole place roared.

The next day, Alec and Tom told their friends and anyone else that would listen about their brave act…

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Bill Broadbent

Bill is President of Entosense and has been actively involved in the emerging edible insect industry since 2014. Visit: Entosense.com & EdibleInsects.com